# Betterlab

> Betterlab turns proven science into things people use, each carried by a company of its own: vision, co-parenting, hand hygiene, sleep and household costs.

Betterlab exists to close the distance between what science already knows and the lives it could change. We take on the problems the world still faces at scale, and turn proven science and technology into things people use, each carried by a company of its own.

Together, the problems Betterlab works on reach about 4.8 billion lives we're working to change. The groups overlap, and some figures count trips or infections rather than people.

## Projects

- Myopia Project: We put daylight in a lens. Addresses 3.1 billion people losing their distance vision. Built on vision science: bright daylight is linked to the release of dopamine in the retina, which slows the eye growth that causes myopia. Our lens delivers that light to a child's eye even indoors, with no drops, no charging and nothing to remember. For what the WHO calls the largest threat to eye health this century. Patent pending.
- [Clearly](https://getclearly.app/): We turn fights into agreements. Addresses 168 million children growing up with one parent. Built on behavioral science and forty years of Harvard negotiation research on how people in conflict reach agreement. Clearly turns it into everyday tools for co-parents, from a custody plan to a hard conversation. Live on the App Store.
- [Lifelight](https://lifelight.io/): We clean hands with light. Addresses 136 million hospital infections antibiotics can't stop. Built on photobiology: Far-UVC light at 222 nm inactivates bacteria and viruses but is absorbed by the outer dead layer of skin. Lifelight turns that into a new generation of hand hygiene, clean hands in six seconds with no chemicals and nothing to refill, against infections that cost billions of dollars a year. Working prototype, made with inventor Doug Crosby.
- Circadian compliance kits: We reset the body clock. Addresses 1.4 billion international trips that scramble sleep. Built on circadian science: light, darkness and melatonin, timed well, move the body clock. Connected to Timeshifter, the circadian science app, our kits put those tools together for long-term wellness through travel and shift work: melatonin, sleep masks, light-reducing glasses and complete sleep kits.
- [We Need This Too](https://weneedthistoo.com/): We let neighbors buy at wholesale. Addresses 56 million adults in the U.S. who can't keep up with their bills. Built on the economics of collective buying: when a community pools its common needs, it can buy at the prices usually kept for large buyers. We Need This Too is the tool that does the pooling.

## Sources

- [Holden 2016](https://pubmed.ncbi.nlm.nih.gov/26875007/)
- [Pew 2019](https://www.pewresearch.org/short-reads/2019/12/12/u-s-children-more-likely-than-children-in-other-countries-to-live-with-just-one-parent/)
- [WHO](https://www.cidrap.umn.edu/antimicrobial-stewardship/who-report-highlights-burden-impact-healthcare-associated-infections)
- [UN Tourism 2025](https://www.untourism.int/news/international-tourism-recovers-pre-pandemic-levels-in-2024)
- [U.S. Census 2026](https://americandefault.org/indicators/the-pinch/)

## Contact

- Email: hello@betterlab.com
- Website: https://betterlab.com/
- Founder: Todd Bracher (https://toddbracher.com/)
- Betterlab Holdings LLC, Brooklyn, New York